Blog McGee Blinds & Awnings Embraces Change with New Fabric Line

McGee Blinds & Awnings Embraces Change with New Fabric Line

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McGee Blinds & Awnings has been manufacturing custom awnings, outdoor structures and window coverings for the Pacific Northwest area since 1971. Serving both commercial and residential customers from their Portland, OR location, there’s not a structure, product or fabric that it hasn’t worked with in its nearly 50 years of business.

Family owned and operated, McGee has a long-standing reputation for providing exceptional service and quality products, many of which are provided by trusted distributor and next door neighbor, Vaughan’s Fabric & Supply.

“We’ve worked with Vaughan’s for years, not simply because they’re next door, but because they’re an exceptional business partner,” says Coleen Hardenbrook, President of McGee. “So when they suggested we give RECacril® a try, we knew it had to be a quality product.”

Vaughan became a Recasens distributor in 2016 and General Manager, Chris Nash, immediately brought some samples next door to share with Coleen.

“The first thing I noticed about RECacril was its stiffness,” Coleen comments about the fabric. “It has a great feel to it and hangs and sews much nicer than other fabrics. It doesn’t pucker.”

Coleen also likes the wider width of RECacril.

“RECacril comes in a 47 inch width rather than the 46 inch width of its competitors. That extra inch makes it the perfect size for a standard window awning,” adds Coleen. “ RECacril allows us to use a single panel of fabric which saves our customers money and results in a nicer looking and more durable end product.”

Even though McGee has only been carrying RECacril for about two years, the fabric is now used in approximately 90 percent of its projects.

“We love RECacril, so if given the option, we’ll use it over any other fabric,” states Coleen. “It’s simply the best solution for the job!”

A Memorable Time Was Had By All at MFA 2019

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This year’s Marine Fabricator Conference was truly one for the books. Held in Long Beach, CA, the event was hosted aboard the historic Queen Marycruise liner. What better location for a gathering of marine enthusiasts than a 1930’s steamship adorn with gorgeous furnishing and fabrics? This spectacular venue served to highlight an equally great event which we kicked off by co-hosting the opening day luncheon with one of our West Coast distributors, Vaughan’s Fabric & Supply. Throughout the conference we were pleased by the great response to our new stack book and enjoyed connecting with marine industry colleagues both old and new.

The 2019 MFA Conference was an amazing event that will be hard to top. We can’t wait to see what they have in store for us next year!

Recasens Welcomes Innovative Industrial Solutions, Inc. as its Newest US Distributor

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Recasens USA is pleased to announce the recent addition of Innovative Industrial Solutions, Inc. (IIS) as its newest US-based master distributor. This new partnership will provide greater access to the Recasens line of superior quality, European-designed fabrics for fabricators and designers in the awning, marine and decor industries.

Innovative Industrial Solutions, Inc. (IIS) is one of the largest distributors of awning, marine, signage, architectural/structural, and outdoor industrial supplies in the Southeastern US. RECacril® will serve as the premier fabric line for IIS and is available for immediate order. For more information, contact IIS at info@iisfla.com.

Full details of this new alliance are available here.

Oh The Places We Will Go…

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Come See Recasens USA at These Exciting Events Across the US

The next few months will be jam packed with exciting events for the Recasens USA team as we travel across the country showcasing our much loved fabrics.

December has already found us in Louisville, KY, for the annual  IFAI Zone 7 Meeting held at the historic Churchill Downs racetrack. What a great event at an amazing venue!

January takes us to sunny California where we’ll be attending the Marine Fabricators Association National Convention, January 10-12 in Long Beach, CA. Followed by a quick trip back to the East Coast for the Northeast Canvas Products Association Expo in Warwick, RI, January 24-26. This annual event brings together the top manufacturers, distributors, fabricators, retailers and service providers through the region to see the latest innovations, gain new insights, and connect with colleagues.

February takes us back out to the West Coast for the Western Canvas Products Association Expo & Annual Meeting in San Diego, CA. Come see us here February 14-16 as we showcase our latest patterns and colors.

We’re kicking off the beginning of 2019 with lots of activity and hope to see you out there. Stop by and see us at any of these events, we’d love to see you!

A Partnership in Quality – ShadeTree Canopies and Recasens

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For over twenty years, ShadeTree Canopies has been creating quality, custom-designed canopies, pergolas, awnings and other outdoor structures for discerning residential and commercial customers throughout North America. Known for its hands-on, consultative approach, ShadeTree is a company committed to quality through and through. See why this unerring commitment to creating only the best brought ShadeTree to Recasens.

 

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Fashion Feature: Stripes

Fashion Feature: Stripes

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From warm brick reds and golds to cool blues and bold black and white, stripes are still dominating the awning fashion scene in colors spanning the rainbow. Some of our most popular stripes are still walking on the decidedly bold side pulling together warm combinations of brick and gold seen in our Bara, Yecla and Trujillo fabrics. Tapping into the bold sophistication of their NYC namesakes, our Manhattan, Brooklyn and Queens fabrics manage to be both bold and understated at the same time in a way that only true New Yorkers can understand. Check out our full line of RECacril® stripes today online or request a sample book.

Birds of a Feather - Recasens and Frankford Umbrellas

Birds of a Feather – Recasens and Frankford Umbrellas

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Partnerships work best when the parties involved share the same values, goals and work ethics, so it’s no wonder that the working relationship between Recasens USA and Frankford Umbrellas was a success right from the start. With both companies being family-owned and operated, as well as boasting long histories marked with innovation, quality products and stellar service, the fit came naturally. Learn how this high-end umbrella fabricator took a chance on a relative newcomer to the US fabric market and found a supplier who brought a whole lot more to the table than just fabric.

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Thank You for Joining Us at the 2018 Industrial Fabrics Association International Expo

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We had a great time at the 2018 IFAI Expo in Dallas, TX. It was great to connect with so many old and new friends in the industry as well as get an opportunity to attend PAMA Pub Night during the conference. Thanks to everyone who stopped by the booth to chat with us, we look forward to seeing you again soon!

Talking Fabric Tech with Your Customers

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Sometimes when you’re really knowledgeable about a topic, you may forget that others are not. When you’re talking to consumers about the value of the many different features of RECacril® fabric, it’s important to translate common industry expressions not only into terms that they understand, but into concepts that they value if you want to make the sale. This is especially vital when you’re pitching against the competition which inevitably you will.

So when you’re in your next sales meeting, remember these consumer-friendly talking points for translating fabric features into value propositions that will surely close the sale:

Fade-Resistant, Solution-Dyed Acrylic Yarn – RECacril will stay brighter longer than the competition’s fabric so it won’t need to be replaced as soon.

Tighter Weave – With fewer holes and gaps, RECacril is more effective at providing protection from the sun, rain and other elements making it the better product for the job.

Greater Dimensional Stability – This means that RECacril fits better across the frame of the finished product with less sagging and bunching than the competition. Not only does this look better, it’s makes for a longer lasting structure.

Broad Range of Popular Colors and Textures – More colors and textures means more choices to fit the customer’s personal style and decor.

10-Year Warranty – A warranty that meets and oftentimes exceeds that of the competition means Recasens is a company that stands behind the quality of its products.

Greater Value – Often more affordable than its major competitors, RECacril is a great, all-around value.

In short, while RECacril is without a doubt a superior product, crafted with care, your customer is going to be more concerned with the benefits it delivers than the detailed specifications of the product. So listen carefully to your customer’s needs and keep your pitch focused on the features that deliver the benefits that meet them. Do that and we’re confident you’ll be increasing your close rate in no time.

How to Win the Sales War

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Being a salesperson is tough. The constant battle of having to prove why you’re better than the competition can be enough to wear down even the most optimistic and confident of sales professionals. But if you arm yourself wisely, you most surely can win the war and make that sale time and time again.

Establish Your Expertise

When you can show your customer that you’re knowledgeable about your product and the industry, you gain their trust. Now you’ve moved from being a salesperson to a consultant and trusted advisor. For example, you can take your prospects through the different kinds of fabric that are on the market, the processes by which they are constructed and the pros and cons of each. Not only are you educating them about the industry and their options, you’re also giving yourself a clear opportunity to present the superior construction of RECacril®.
By taking this more educational approach to your sales meetings you’ll find that your prospects feel more at ease and place greater value on what you have to say and, in turn, transfer that value to your products and services.

Showcase Product Quality

Of course, having a quality product that deserves this trust makes for the ideal sales situation, so be sure to provide the hard facts about what makes your product a cut above the rest. In some cases, this may not always be about what’s stronger or more durable, but simply about what’s different.
With RECacril, you’re fortunate to be able to present a well-engineered product that also comes in a broad range of colors and patterns. Having a RECacril sample book or card on hand is an excellent way to showcase both the tighter weave that provides superior protection from the elements as well as the wide range of design options. While it’s great to talk about the quality of your product, sometimes seeing truly is believing.

Give Them Value

Competing solely on price almost never works, but delivering on value certainly does. When it comes down to the final pitch, it’s up to you to show your prospect that your company delivers the finest product and service for the best price—that’s value, and it’s the best value that will likely win the deal, not necessarily the best price. By and far, RECacril is not only one of the most affordable options available in the U.S. market, but also delivers tremendous value when you consider the beauty, construction and longevity of the product.

It may seem exceedingly simple, but if you just give your customers what they want, chances are, you’ll get the sale almost every time. In fact, listen carefully and your prospect will likely tell you exactly what they want. But even if they don’t, crafting the winning pitch is easy when you’re selling a quality product that delivers unmatched value like RECacril.

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