Recasens USA Adds Royal Upholstery as New Regional Distributor

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Leading Northwest supplier to distribute RECacril line of performance fabrics throughout the Northwest and Mountain regions

Blue Bell, PA — Recasens USA, a recognized leader in the innovation, process, manufacturing and sales of high performance technical fabrics, is pleased to announce Royal Upholstery as its newest distributor. This new partnership will provide greater access to the highly regarded RECacril fabric line for fabricators located throughout the Northwest and Mountain regions of the United States.

“We’re thrilled to partner with Royal Upholstery to serve our customers in the region,” said Doug Dubay, National Sales Manager for Recasens USA. “With decades of experience in the industry, and a reputation of honesty, integrity and quality work, we’re confident that Paul and his team will represent our line very well to the customers they serve.”

Family owned and operated for over sixty years, Royal Upholstery has an outstanding reputation serving the commercial, automotive, furniture and marine upholstery industries. The company will provide distribution of the RECacril line of fabric to its current and new customers in the Northwest and Mountain regions including Alaska and Hawaii. For current pricing and availability, call 1-800-777-0884.

 

About Royal Upholstery

Family owned and operated for over sixty years, Royal Upholstery serves the Northwest and Mountain regions of the US, with high quality fabric for all of your indoor and outdoor needs. Whether it’s boat tops, marine carpet, interior or exterior upholstery, Royal has you covered. Royal enjoys a reputation of honesty, integrity and quality work derived from always putting its  customers and their satisfaction first. For more information, please visit www.royaluph.com.

About Recasens USA

Recasens USA, a family business founded in 1886 in Barcelona, is recognized as a leader in the innovation, process, manufacture and sales of its high performance technical fabrics for sun protection, textile architecture, and the transportation and marine industries. RECASENS offers a wide range of premium quality solutions for different applications and for different markets where it operates. For more information, please visit www.recasensusa.com.

Recasens USA Starts 2020 with Multiple Major Industry Events

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To kick off the new year and new decade, Recasens USA hit the road exhibiting at multiple major trade events across the country, showcasing its latest fabrics and connecting with its ever growing network of distributors, fabricators and OEM partners.

“We’ve seen outstanding growth in the US over the past several years,” states National Sales Manager, Doug Dubay. “Thanks to our growing network of partners, this is just the beginning. Recasens is becoming a major force in the marine and awning industry. I can’t wait to see where the future takes us.”

First up was the Marine Fabricators Conference in Daytona Beach, FL. This three-day event was full of top-notch educational and networking opportunities targeted to marine industry professionals and, per usual, the event did not disappoint. One of our favorite sessions of the event was from Clint Halladay of Sewlong Custom Covers, where he discussed the importance of establishing standards for the fabrication and installation of custom covers and dodgers.

Next, we traveled north to Rhode Island for the North East Canvas Products Association Annual Expo. 2020 marks the Association’s 100th year of operation, which it celebrated in grand style with the event theme of “Then and Now.” Highlights included a museum of memorabilia and artifacts on loan from members as well as a grand gala celebration in addition to the traditional and ever popular educational and hands-on learning experiences.

February has us returning to the Chesapeake Marine Canvas Fabricators Association Convention. Happening February 21-23 in historic Philadelphia, we’re especially excited to be returning to this event just in time to experience the Shop Tour hosted by our talented partners and fabricators, Globe Canvas Products and Humphry’s Cover Sports.

In March, we’ll be headed to sunny California for the Western Canvas Products Association 2020 Expo. Fabricators, don’t miss out on the FREE Fabricator Market Day! We look forward to seeing you there!

 

Recasens USA Adds L.I.F.E. Inc. as New Regional Distributor

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L.I.F.E. to carry full line of Recasens fabrics and distribute throughout the Northeast and Midwest regions

Recasens USA is pleased to announce a new distribution relationship with Laurel Industrial Fabric Enterprises Inc. (L.I.F.E.). This new partnership will provide greater access to the full line of Recasens fabrics for awning and marine fabricators located throughout the Midwest and Northeast regions of the United States.

A young and enthusiastic company committed to the awning industry, L.I.F.E. has worked from the beginning to understand the daily hurdles of the industry and work with its customers to solve some of the industry’s biggest challenges. L.I.F.E. was created in 2001 when the Schmieler family made an investment in a local awning company, Awnings By Shuster and eventually renamed it Laurel Industrial Fabric Enterprises Inc. (L.I.F.E.). Over the years, the company sought out new opportunities to expand and add innovations to meet the needs of its customers.

“Our new partnership with Recasens will provide our customers with access to the Recasens high quality fabric product line,” says L.I.F.E. Owner, Greg Schmieler. “We are so pleased to be able to provide these outstanding products, at competitive prices, backed by our superior service and technical support.”

L.I.F.E. will carry the full range of Recasens fabrics including RECacril, RECwater, RECsystem and RECscreen. For more information, visit the company’s website at www.lifeincproducts.com.

RecWater, New Colors and New Applications

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Recasens is proud to introduce four new colors to our popular RecWater fabric line: Blue, Burgundy, Forest Green, and Linen. These fashionable new colors are in stock and available for immediate delivery.

Made of solution-dyed acrylic fibers with PVC coating on the underside, RecWater is completely waterproof. The color matched PVC coating is formulated to achieve perfect adhesion with acrylic fabric so that it does not crack or peel and has excellent dimensional stability.

Treated to achieve good water and oil repellency, the coated side is engraved with a design that gives the PVC a fabric-like appearance. Being a heavier and waterproof fabric makes RecWater suitable for boats in more extreme weather conditions, but also makes it an excellent choice for awnings and canopies designed t in rainy climates. 

Contact Doug Dubay for more information on how to get your new RecWater sample card or to place your RecWater order today. 

 

5 Tips to Help You Sell More By Using Photography

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Nothing helps sell your next project like showcasing your amazing finished projects on your website or social media channel. Unfortunately, sometimes the photo quality doesn’t do justice to your work and can lead to more questions from your customer rather than excitement about what you can produce for them. Luckily, creating an outstanding project portfolio isn’t as difficult as one might think. Here are a few simple steps to consider the next time you’re out shooting one of your finished projects. Be sure to follow them, send us your pictures and story, and maybe your project could become one of our next customer stories featured on our site.

Use the Right Equipment. We strongly recommend using a good DSLR camera and tripod if at all possible to take your photos. The camera quality will be directly reflected in the picture quality, especially in the ability to correctly represent color. The tripod will help to minimize camera shake, which will provide a more clear and sharp image. While it may be tempting to take pictures with your phone, a good camera will give you more flexibility to capture a cleaner, crisper image and a tripod will ensure a stable shot. If you must use a phone, make sure you’re using only the most recent phones with the best cameras, and invest in a tripod to stabilize the phone.

Resolution. Always take your photos in the highest resolution possible. While this will equate to a larger file size and mean you’ll need more storage, it will also ensure that your picture quality will be top notch no matter the size or if you’re using your photo in a print ad or on the web. Today’s website visitor and online shopper want to see big, bold, beautiful images. Give them what they’re looking for with a high resolution image.

Lighting Is Everything. Chances are you’ll be shooting your project outside, so definitely consider the time of day for your shoot. High noon might have the most light, but that light can be very sharp and unflattering at some angles. Late afternoon and early evening are always great times for good lighting, but if your project has particular features such as dramatic night lighting or beautiful sun filtering, you may want to consider shooting at different times to make the most of those features.

Work the Angles. Just like you have a best side, so does your project. In fact, it probably has several, so be sure to capture as many angles and perspectives as you can. It’s always better to have too many shots than to wish you had taken more. Don’t be afraid to experiment with creative points of view to showcase different features, as this can be a great way to showcase hardware, designs and other unique features that you may not see otherwise. If you have a ladder on site, try setting it up to capture the project from a bird’s eye view.

Don’t Shoot Until the Set Is Ready. One of the most common problems with project photography in our industry is “tunnel vision” that focuses on the project item only, rather than the whole environment surrounding the project. That lack of full perspective means that your project item might look great, but the overall photo looks unprofessional, unattractive and unappealing to your prospective customer who views the whole area, not just your work. Remember that your project is part of the overall presentation of the building, boat or structure, and take the photo with that in mind. For example, if you’re installing an awning, step back and look at the placement of the awning on the full building. Make sure that the ladders, work vehicles and waste bins are removed from the shot. Look at the building as an approaching customer would, and make sure that the business looks appealing, including your work on the awning.

We hope you try some of these tips and send us your photos of RECacril® and RECwater® projects, we’d love to see the results!

ShadeTree Modular Design Shade Systems Rely on the Quality of RECacril

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For over 20 years, ShadeTree Canopies has been delivering creative, custom-designed shade solutions to its commercial and residential clients. Known for its hands-on, consultative approach, ShadeTree’s unwavering commitment to quality demands the use of high-quality products such as RECacril® in the fabrication of its shade solutions.

Watch our latest webinar to see how ShadeTree uses RECacril to its best advantage in one of its most innovative solutions yet – the modular design shade system.

New RECacril Floor Display Now Available

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Now you can give your customers a new way of experiencing the RECacril® difference first hand with our new RECacril Floor Display. This freestanding, fabric display has a space-saving design that allows you to showcase the entire RECacril collection of solid and stripe fabrics with swatches large enough to show the repeat.

Note how the larger samples on this display will allow your customers to get a real feel for the density and quality of the fabric which will surely translate to more sales.The new Floor Display is available for immediate shipping and can be seen at our booth at IFAI October 1-4.  Contact Doug Dubay for more information or to place your order today.

RECacril and Innovative Awning Cover, FLXguard, are a Perfect Match

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When two, longtime innovators connect, beautiful things can happen. That’s exactly the case when RV awning designer and manufacturer, Carefree of Colorado, found Recasens USA. With a history of innovation stretching back to 1971, Carefree is responsible for advances including the first truly automatic roll-up awning for recreational vehicles, one-touch awning operation, motion-based auto-retraction, mobile application operation and many more. With millions of awnings installed worldwide on every type of RV and specialty vehicle imaginable, Carefree has a rich tradition of quality, value, performance, and style that has established the company as a leading supplier of RV awnings offering the most expansive product line of any RV awning manufacturer in the world. Its most recent innovation, FLXguard Fabric Protection, is attractive, affordable, effective and works hand-in-hand with RECacril® fabrics. 

Read on to see how these two innovations work even better together. 

 DOWNLOAD THE CASE STUDY  >

Check out more examples of how RECacril provides quality solutions to fabricators and manufacturers from SewLong Custom Covers and ShadeTree Canopies.

 

Why Pinholes Matter — A Comparison of RECacril Against Leading Competitors

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Pinholes are very small gaps in the weave of the fabric that should be minimized for best results when working with a fabric. While they occur in most woven fabrics due to a variety of factors that range from thread count, loom type, loom set up and finishing tension, it stands to reason that the fewer pinholes a fabric has, the more desirable it is to work with for fabricators. Our lab in Spain recently did a comparison of RECacril® against several samples from our leading competitors and here are the results.

Immediately you can see that the density of RECacril is superior to that of the competition. Recasens uses a smaller yarn with a higher thread count which results in a denser weave. So even though the weight of the fabrics may be the same, RECacril has a higher density that you can see and feel. The difference is especially apparent when you compare the fabrics under high-intensity light and you can readily see the high number of pinholes in the competition’s fabric as compared to RECacril.

This multitude of small holes not only makes the fabric less effective at blocking UV rays, but it also negatively affects the fabric’s ability to resist water and oil. In essence, the more pinholes a fabric has, the greater its porosity. This is not a desirable trait in awning and marine fabric, especially for applications that need better water protection. When fabric is more porous, it’s prone to ‘misting’ which is when the impact of large water drops on the fabric causes fine droplets to blow through the pinholes.

While we’ve provided you with some cold, hard facts from our lab, we encourage you to try your own test by simply feeling the difference between competing fabric brands and comparing their pinhole density under a bright light yourself. While a less scientific comparison from our lab tests, we’re confident that your own tests will show the same results we’ve seen over and over again—proving that RECacril is the superior choice in fabric construction, providing you and your customers with the best quality solution for awning and marine fabric at an affordable price.

RECacril Outperforms the Competition in Fabric Stiffness Test

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In our continuing efforts to ensure the superior quality of our fabrics, we asked our corporate headquarters to conduct a side-by-side comparison of our RECacril® fabric against one of the popular competitor’s brands. Conducted in a state-of-the-art, quality assurance lab at our manufacturing facility in Barcelona, Spain, we performed a Hardness UR test on standard size samples of both RECacril and a comparable competitor fabric.

A fairly simple test, a metal pendulum is set in motion over the swatch. The number of passes it takes to stop the pendulum equates to the stiffness level of the fabric — the fewer passes, the stiffer the fabric. This test gives us the fabric’s Hardness UR rating.

RECacril outperformed the competitor’s samples time and again with Hardness UR ratings that were both higher and more consistent from lot to lot. Because our competitors manufacture products in so many different facilities, it is difficult to maintain consistent quality from lot to lot. In particular, consistency of hand tends to suffer. During our testing, RECacril not only came out on top with higher stiffness ratings — it was also more consistent in its Hardness UR rating from sample to sample. In fact, when testing samples of the competitor’s 60” marine acrylic fabric against our 60” RECacril marine fabric, our test showed an astounding 38% more variation in Hardness UR in the competition’s samples than our maximum/minimum hardness quality standard limits for 60” RECacril!

What does that mean for fabricators? All that variation from lot to lot can make it difficult to know the quality of fabric they will receive with each shipment, and inconsistent hand can make a fabric difficult to work with, especially on larger projects. RECacril is manufactured, from the spinning of its yarn to its final finishing and quality control, all in one location for consistent quality every time and with every roll. This, combined with intense quality review at every phase of manufacturing, ensures a level of consistency not seen in other fabrics.

Now you have proof in black and white — RECacril is consistently stiffer and maintains that stiffness better than the competition. For more information about how RECacril can help bring quality and consistency to your projects, please contact your Recasens distributor today to learn about our entire line of technical performance fabrics.

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