Marine Fabric Selector

Sales Tool Alert: Interactive Fabric Selector Sites for Your Awning and Marine Customers

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At Recasens, we’re always looking for new and innovative ways to make the sales process easier for our partners. With this in mind, we are pleased to launch two interactive fabric selector sites for the Recacril 47” solid and stripe collection and the Recacril 60” solids fabric line.

These sites, one for each specialized use, are a great addition to your current website and allow your customers to quickly and easily search the latest selection of Recasens performance fabrics from what appears to be part of your web site. Contact Doug Dubay or your Sales Manager today for more information about how to add these highly effective sales tools to your website.

Why RECWATER is Your Top Choice for Marine & Awning Applications

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RECWATER® is the preferred choice of marine canvas and awning fabricators around the world. RECWATER is a 100% guaranteed waterproof acrylic fabric for marine and awning applications.

Over 130 years of technical fabric innovation as well as the Recasens’ family commitment to superior craftsmanship is evident in every inch of RECWATER. 

See what goes into making this fabric technically superior to the competition. This webinar provides explanation and technical information that will help you learn the important features to consider as you plan your next project

Using Your RECacril Sample Book

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When it comes to selling RECacril, seeing truly is believing. From its consistently firm hand and tight weave, to the nearly endless selection of fashion-forward colors and patterns, the best way to showcase the superior qualities of RECacril is to SHOW them in person. The RECacril Sample Book is the perfect tool to give your customers a good look at why RECacril is the preferred choice of fabricators the world over. Check out this video overview of some of the best ways to use this compact yet comprehensive design tool.

Recasens USA Adds Royal Upholstery as New Regional Distributor

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Leading Northwest supplier to distribute RECacril line of performance fabrics throughout the Northwest and Mountain regions

Blue Bell, PA — Recasens USA, a recognized leader in the innovation, process, manufacturing and sales of high performance technical fabrics, is pleased to announce Royal Upholstery as its newest distributor. This new partnership will provide greater access to the highly regarded RECacril fabric line for fabricators located throughout the Northwest and Mountain regions of the United States.

“We’re thrilled to partner with Royal Upholstery to serve our customers in the region,” said Doug Dubay, National Sales Manager for Recasens USA. “With decades of experience in the industry, and a reputation of honesty, integrity and quality work, we’re confident that Paul and his team will represent our line very well to the customers they serve.”

Family owned and operated for over sixty years, Royal Upholstery has an outstanding reputation serving the commercial, automotive, furniture and marine upholstery industries. The company will provide distribution of the RECacril line of fabric to its current and new customers in the Northwest and Mountain regions including Alaska and Hawaii. For current pricing and availability, call 1-800-777-0884.


About Royal Upholstery

Family owned and operated for over sixty years, Royal Upholstery serves the Northwest and Mountain regions of the US, with high quality fabric for all of your indoor and outdoor needs. Whether it’s boat tops, marine carpet, interior or exterior upholstery, Royal has you covered. Royal enjoys a reputation of honesty, integrity and quality work derived from always putting its  customers and their satisfaction first. For more information, please visit

About Recasens USA

Recasens USA, a family business founded in 1886 in Barcelona, is recognized as a leader in the innovation, process, manufacture and sales of its high performance technical fabrics for sun protection, textile architecture, and the transportation and marine industries. RECASENS offers a wide range of premium quality solutions for different applications and for different markets where it operates. For more information, please visit

Recasens USA Starts 2020 with Multiple Major Industry Events

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To kick off the new year and new decade, Recasens USA hit the road exhibiting at multiple major trade events across the country, showcasing its latest fabrics and connecting with its ever growing network of distributors, fabricators and OEM partners.

“We’ve seen outstanding growth in the US over the past several years,” states National Sales Manager, Doug Dubay. “Thanks to our growing network of partners, this is just the beginning. Recasens is becoming a major force in the marine and awning industry. I can’t wait to see where the future takes us.”

First up was the Marine Fabricators Conference in Daytona Beach, FL. This three-day event was full of top-notch educational and networking opportunities targeted to marine industry professionals and, per usual, the event did not disappoint. One of our favorite sessions of the event was from Clint Halladay of Sewlong Custom Covers, where he discussed the importance of establishing standards for the fabrication and installation of custom covers and dodgers.

Next, we traveled north to Rhode Island for the North East Canvas Products Association Annual Expo. 2020 marks the Association’s 100th year of operation, which it celebrated in grand style with the event theme of “Then and Now.” Highlights included a museum of memorabilia and artifacts on loan from members as well as a grand gala celebration in addition to the traditional and ever popular educational and hands-on learning experiences.

February has us returning to the Chesapeake Marine Canvas Fabricators Association Convention. Happening February 21-23 in historic Philadelphia, we’re especially excited to be returning to this event just in time to experience the Shop Tour hosted by our talented partners and fabricators, Globe Canvas Products and Humphry’s Cover Sports.

In March, we’ll be headed to sunny California for the Western Canvas Products Association 2020 Expo. Fabricators, don’t miss out on the FREE Fabricator Market Day! We look forward to seeing you there!


Recasens USA Adds L.I.F.E. Inc. as New Regional Distributor

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L.I.F.E. to carry full line of Recasens fabrics and distribute throughout the Northeast and Midwest regions

Recasens USA is pleased to announce a new distribution relationship with Laurel Industrial Fabric Enterprises Inc. (L.I.F.E.). This new partnership will provide greater access to the full line of Recasens fabrics for awning and marine fabricators located throughout the Midwest and Northeast regions of the United States.

A young and enthusiastic company committed to the awning industry, L.I.F.E. has worked from the beginning to understand the daily hurdles of the industry and work with its customers to solve some of the industry’s biggest challenges. L.I.F.E. was created in 2001 when the Schmieler family made an investment in a local awning company, Awnings By Shuster and eventually renamed it Laurel Industrial Fabric Enterprises Inc. (L.I.F.E.). Over the years, the company sought out new opportunities to expand and add innovations to meet the needs of its customers.

“Our new partnership with Recasens will provide our customers with access to the Recasens high quality fabric product line,” says L.I.F.E. Owner, Greg Schmieler. “We are so pleased to be able to provide these outstanding products, at competitive prices, backed by our superior service and technical support.”

L.I.F.E. will carry the full range of Recasens fabrics including RECacril, RECwater, RECsystem and RECscreen. For more information, visit the company’s website at

RecWater, New Colors and New Applications

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Recasens is proud to introduce four new colors to our popular RecWater fabric line: Blue, Burgundy, Forest Green, and Linen. These fashionable new colors are in stock and available for immediate delivery.

Made of solution-dyed acrylic fibers with PVC coating on the underside, RecWater is completely waterproof. The color matched PVC coating is formulated to achieve perfect adhesion with acrylic fabric so that it does not crack or peel and has excellent dimensional stability.

Treated to achieve good water and oil repellency, the coated side is engraved with a design that gives the PVC a fabric-like appearance. Being a heavier and waterproof fabric makes RecWater suitable for boats in more extreme weather conditions, but also makes it an excellent choice for awnings and canopies designed t in rainy climates. 

Contact Doug Dubay for more information on how to get your new RecWater sample card or to place your RecWater order today. 


5 Tips to Help You Sell More By Using Photography

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Nothing helps sell your next project like showcasing your amazing finished projects on your website or social media channel. Unfortunately, sometimes the photo quality doesn’t do justice to your work and can lead to more questions from your customer rather than excitement about what you can produce for them. Luckily, creating an outstanding project portfolio isn’t as difficult as one might think. Here are a few simple steps to consider the next time you’re out shooting one of your finished projects. Be sure to follow them, send us your pictures and story, and maybe your project could become one of our next customer stories featured on our site.

Use the Right Equipment. We strongly recommend using a good DSLR camera and tripod if at all possible to take your photos. The camera quality will be directly reflected in the picture quality, especially in the ability to correctly represent color. The tripod will help to minimize camera shake, which will provide a more clear and sharp image. While it may be tempting to take pictures with your phone, a good camera will give you more flexibility to capture a cleaner, crisper image and a tripod will ensure a stable shot. If you must use a phone, make sure you’re using only the most recent phones with the best cameras, and invest in a tripod to stabilize the phone.

Resolution. Always take your photos in the highest resolution possible. While this will equate to a larger file size and mean you’ll need more storage, it will also ensure that your picture quality will be top notch no matter the size or if you’re using your photo in a print ad or on the web. Today’s website visitor and online shopper want to see big, bold, beautiful images. Give them what they’re looking for with a high resolution image.

Lighting Is Everything. Chances are you’ll be shooting your project outside, so definitely consider the time of day for your shoot. High noon might have the most light, but that light can be very sharp and unflattering at some angles. Late afternoon and early evening are always great times for good lighting, but if your project has particular features such as dramatic night lighting or beautiful sun filtering, you may want to consider shooting at different times to make the most of those features.

Work the Angles. Just like you have a best side, so does your project. In fact, it probably has several, so be sure to capture as many angles and perspectives as you can. It’s always better to have too many shots than to wish you had taken more. Don’t be afraid to experiment with creative points of view to showcase different features, as this can be a great way to showcase hardware, designs and other unique features that you may not see otherwise. If you have a ladder on site, try setting it up to capture the project from a bird’s eye view.

Don’t Shoot Until the Set Is Ready. One of the most common problems with project photography in our industry is “tunnel vision” that focuses on the project item only, rather than the whole environment surrounding the project. That lack of full perspective means that your project item might look great, but the overall photo looks unprofessional, unattractive and unappealing to your prospective customer who views the whole area, not just your work. Remember that your project is part of the overall presentation of the building, boat or structure, and take the photo with that in mind. For example, if you’re installing an awning, step back and look at the placement of the awning on the full building. Make sure that the ladders, work vehicles and waste bins are removed from the shot. Look at the building as an approaching customer would, and make sure that the business looks appealing, including your work on the awning.

We hope you try some of these tips and send us your photos of RECacril® and RECwater® projects, we’d love to see the results!

ShadeTree Modular Design Shade Systems Rely on the Quality of RECacril

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For over 20 years, ShadeTree Canopies has been delivering creative, custom-designed shade solutions to its commercial and residential clients. Known for its hands-on, consultative approach, ShadeTree’s unwavering commitment to quality demands the use of high-quality products such as RECacril® in the fabrication of its shade solutions.

Watch our latest webinar to see how ShadeTree uses RECacril to its best advantage in one of its most innovative solutions yet – the modular design shade system.