How to Win the Sales War

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Being a salesperson is tough. The constant battle of having to prove why you’re better than the competition can be enough to wear down even the most optimistic and confident of sales professionals. But if you arm yourself wisely, you most surely can win the war and make that sale time and time again.

Establish Your Expertise

When you can show your customer that you’re knowledgeable about your product and the industry, you gain their trust. Now you’ve moved from being a salesperson to a consultant and trusted advisor. For example, you can take your prospects through the different kinds of fabric that are on the market, the processes by which they are constructed and the pros and cons of each. Not only are you educating them about the industry and their options, you’re also giving yourself a clear opportunity to present the superior construction of RECacril.
By taking this more educational approach to your sales meetings you’ll find that your prospects feel more at ease and place greater value on what you have to say and, in turn, transfer that value to your products and services.

Showcase Product Quality

Of course, having a quality product that deserves this trust makes for the ideal sales situation, so be sure to provide the hard facts about what makes your product a cut above the rest. In some cases, this may not always be about what’s stronger or more durable, but simply about what’s different.
With RECacril, you’re fortunate to be able to present a well-engineered product that also comes in a broad range of colors and patterns. Having a RECacril sample book or card on hand is an excellent way to showcase both the tighter weave that provides superior protection from the elements as well as the wide range of design options. While it’s great to talk about the quality of your product, sometimes seeing truly is believing.

Give Them Value

Competing solely on price almost never works, but delivering on value certainly does. When it comes down to the final pitch, it’s up to you to show your prospect that your company delivers the finest product and service for the best price—that’s value, and it’s the best value that will likely win the deal, not necessarily the best price. By and far, RECacril is not only one of the most affordable options available in the U.S. market, but also delivers tremendous value when you consider the beauty, construction and longevity of the product.

It may seem exceedingly simple, but if you just give your customers what they want, chances are, you’ll get the sale almost every time. In fact, listen carefully and your prospect will likely tell you exactly what they want. But even if they don’t, crafting the winning pitch is easy when you’re selling a quality product that delivers unmatched value like RECacril.

Recasens Offers Unparalleled Support for Your Marketing Efforts

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Recasens knows that in today’s competitive environment, to make the sale you really need to stand out in the crowd. Quality materials, craftsmanship, customer service, price — these are all stellar reasons to choose one company over another, but if your prospects don’t know how great you are, they’ll never buy from you! This is where a strong marketing program can make or break you.

Recasens is not only committed to providing you great product, we’re here to make sure your customers know you have it! We have a whole library of ready-made marketing tools at your disposal to help you differentiate yourself from the run-of-the-mill competition. And if that’s not enough, we’ll help you create house brands, custom marketing materials and programs to help you and your distributors succeed. We are confident that no other fabric company will provide the kind of marketing support that we do. Contact us today to see how Recasens can help your company stand apart from the competition.

Leading OEMs Worldwide Trust Recasens to Provide Competitive Advantage, Design Options and Value

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In its 40 years of business, Globe Canvas Products has seen and played quite a role in the evolution of the awning industry. When it was looking for a way to differentiate itself and its dealers from the myriad of ‘me-too’ players in the US awning market, Recasens offered just the thing to make them stand out from the crowd.

Globe Canvas Products is one of hundreds of companies around the world who have turned to Recasens to provide a clear competitive advantage in the awning and marine industries. With a wide range of fashion-forward fabrics, all meticulously manufactured for long-term wear and outstanding functionality, there’s no denying the quality of the product line, but Recasens offers so much more. Companies like Globe quickly learned that the customer service and marketing support offered by the company was of equally high quality. Read their case study to learn why Globe has not only added Recasens to their line of products, but made it their official house brand and see how Recasens has continued to support the Globe Canvas sales process.

Download the Study >


Special Offers for New Customers!

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Have you been considering switching to RECacril, but are afraid to invest? New customers to RECacril are invited to try one of our discontinued colors or patterns at a significant discount. Now is the time to see what you’ve been missing and enjoy a substantial discount on approximately 40 discontinued colors and patterns available for immediate delivery.

More patterns are available, but quantities are limited. Contact Doug for a link to see swatches of the available discontinued styles, or your local Recasens distributor for more information today to take advantage of this limited time offer.

Why RECwater is the Top Choice of Marine Fabricators

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Recasens fabrics have been a favorite of awning and marine fabricators around the world for over a century and it’s no secret why. Family owned and operated, our commitment to innovation and quality has never waivered, which is why we continue to lead the industry in creating superior performance fabrics. Our RECwater line is a perfect example of how our expert craftsmanship and quality outpace the competition time and again.

Heavier, More Stable Fabric

We start by using a slightly smaller 20s 2-ply yarn and packing those yarns into a very tight weave to produce a commercial weight 9 oz. per square yard RECacril as the base fabric of RECwater. This gives the fabric a firmer hand, fewer pin holes, better overall coverage, and better natural dimensional stability. Our competitors use an 8 oz. per square yard fabric that is typical of what’s used for casual furniture construction, which is less durable and stable.

A More Durable Vinyl Coating

RECwater Is Blade Over Roller Coated. In this process, molten liquid vinyl is poured over the RECacril fabric and then drawn off to an even coating using a blade. The vinyl is then cured and heat set in a finishing range. This process allows the vinyl to soak into the fabric producing an exceptionally strong bond and adding dimensional stability, allowing it to hold its shape better as a finished product. Most of our competitors use a process called Calender Coating where a vinyl film is bonded to the fabric using heat and pressure applied with a roller. Since the coating sits on top of the fabric, the vinyl can crack or peel away over time, especially when flexed or bent.

Vertically Integrated Quality Control

At Recasens, we make the yarn, weave and coat the fabric all in house, so we have complete control over the quality of our fabric from beginning to end. Plus, by being vertically integrated, we can offer RECwater at a better value than our competitors who must source materials and complete these stages of manufacturing at different locations, losing control over the process and adding cost at each step.

Because Recasens is a family operation committed to quality and innovation, we are able to deliver the superior product on which you’ve come to rely at an exceptional value. No other product can compare to RECwater when it comes to its combination of beauty, durability and manageability. Contact us, or your RECwater distributor, today to learn more.

How Using Our RECacril Sample Books Will Help You Sell More Awnings

How Using Our RECacril Sample Books Will Help You Sell More Awnings

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Our new RECacril Sample Books and 60” Sample Cards are designed to help your customers better visualize their projects so you can sell more product with increased effectiveness and efficiency. Our new sample books are significantly larger than our past books and contain swatches that are much larger than those provided by many of our competitors, but that’s not all. We put a lot of thought into the design of our new sample book to create a true sales tool from cover to cover, including:

  • A premium quality experience that begins with the very cover of the book crafted in the image of RECacril fabric.This gives your customers a close-up look at the fine texture of RECacril from the very moment you hand them the sample book.
  • Creating a sales tool that keeps pace with today’s design trends.Stripe repeaters are bigger in today’s patterns so a larger sample book is a needed to accommodate the full pattern. These larger samples make it easier for fabricators and customers to visualize the pattern and repeat making them more comfortable with making a final decision.
  • An easier sales and design experience.Our new sample books are organized by color families to save you and your customers time when making decisions on color and fabric choices. All fabrics are also shown in a picture of the pattern in an awning format to making visualizing the final product easier for the customer.

RECacril offers the largest stripe sample in the US market, all of which are available to preview in this sample book. Additionally, every single fabric you see in the book is stocked in the U.S. and ready for immediate shipment. For more information on RECacril or to get your Sample Book, contact us or your Recasens distributor today.

The RECacril 60” Collection for Marine and Awning

The RECacril 60” Collection for Marine and Awning

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RECacril is not only the preferred fabric of marine and awning fabricators worldwide because of its unmatched combination of beauty, durability and stability, but also because of its ease of use. Our RECacril Collection is offered in a 60” width which is significantly larger than the standard 47” width.This means less cutting, stitching and time spent during the fabrication process and results in a stronger, more beautiful structure for your customer.

And unlike our competitors’ fabrics, RECacril is more stable and doesn’t continue to stretch once it is fastened to the fixed frame of the final structure. That means RECacril maintains its shape and integrity through all conditions for a beautiful, durable structure you can rely on for many years to come.

As durable as it is beautiful, RECacril is ideal for bimini tops and enclosures, dodgers and flybridges as well as both commercial and residential fixed and retractable awnings. Recasens now offers sample cards for our 60” fabrics to help with evaluating the best choices for your project. These extra large sample cards are ideal for showing the full beauty of our fabrics and providing your customers with the best vision of their finished project.

Contact us, or your Recasens distributor, today for more information about our 60” fabrics and how they can help make your next project the best and most beautiful it can be.

From Subtle to Striking, Recasens 2018 Top Selling Fabrics Are All Simply Beautiful

From Subtle to Striking, Recasens 2018 Top Selling Fabrics Are All Simply Beautiful

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Based on early season indicators, the most popular patterns and colors for 2018 are predominantly modern and subtle stripes along with warm and textured solids. Here are some of the more popular fabrics being ordered this season:


If early indicators mean anything, 2018 is the year of subtle sophistication and details, details,details! Orders this year have trended heavily toward subtle, tonal stripes, many of which you’ll find are composed of sophisticated textural weaves. Here are some of our top selling stripes for early 2018:

  • R-346 Tambre and R-351 Arga. These new stripes are both modern and subtle. Tambre is a beautiful, cool beige shot through with subtle ice blue and white pencil stripes, while Arga is a warm tan accented with white and golden tones. Both fabrics are highly versatile, suitable for nearly any color scheme and environment. The use of Birds Eye and Box weaves using similar colored yarns achieves the look of texture, especially when viewed from the underside, making these fabrics very popular with awning fabricators this year.
  • R-352 Segre.  This large scale, graduated stripe fabric is truly an artistic masterpiece! Composed of a broad range of graduated neutral colors, each shade features a unique textured pattern for visual interest on both large and small scales. This bold fabric is perfect for large scale, retractable awnings and patio canopies.
  • R-362 Menor. This fabric is a twist on the classic large scale block stripe. We combine red and burgundy yarns to produce a color that is not too bold nor too dark. We then pair it with a combination of gray and white yarns in a Birds Eye weave to produce a light Gray field that lets in plenty of indirect light, while hiding any dust or pollution that may accumulate on the fabric over time. This fabric is truly the perfect blend of fashion and function that will stand the test of time.
  • R-411 Montornes.This green and beige stripe is the best selling new pattern in our collection. You may have seen similar patterns from other manufacturers, but nothing compares to the detail and quality you’ll find in our Montornes fabric. Just a glance at the intricate color combinations and texturing of each stripe and you’ll see that Montornes is a cut above the competition. This attention to detail literally shines through when viewed from the underside of the awning, offering a stunning view from both above and below.


This year, our most popular solids are anything but basic. Our most popular styles all have the appearance of texture, yet are still a simple or tight weave that is dimensionally stable, water resistant, and perfectly suited for retractable or fixed frame awning applications. For the first quarter of 2018 we’ve seen the highest demand for these three stunning solids:

  • R-133 Cinnamon. This warm, textured neutral, brings brown, white and tan yarns together for a beautiful golden solid that delivers a subtle warm glow as it filters the sun’s rays.
  • R-244 Dunn. This dark stunner will instantly add an air of modern sophistication to any environment in which it’s used. Featuring a deep black base woven with golden highlights, Dunn is truly captivating and sure to become one of our regular best sellers.
  • R-793 Linen Slub Tweed. Rounding out our top sellers, Linen Slub Tweed would be equally at home as a high fashion suit as it is on a high-end awning. This rich textured, neutral tone fabric is ideal for nearly any environment and adds subtle sophistication wherever it goes.

To order these or any of our other beautiful and durable fabrics, contact us, or your Recasens distributor today.

blog/How Light Affects the Appearance and Function of Outdoor Fabric

How Light Affects the Appearance and Function of Outdoor Fabric

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Considerable discussion is given in the textile industry to the effects of UV light on the physical properties of fabric. While this is very important to consumers as they consider the long-term value of their purchase, of equal importance, is the appearance of the fabric in its intended environment. The amount, quality and angle of light and reflections all play an important role in fabric appearance, as does the function of the final product. Each of these factors can drastically change the presentation of the fabric and ultimately determine whether the buyer is happy with their purchase.

The volume of light in the area where the fabric will be viewed has a great effect on the visual perception of it. Lower light environments will make fabrics appear darker and any patterns less discernible. The brighter the lighting, the more obvious a pattern will be and colors will appear lighter and brighter as well. If your location is prone to predominantly bright lighting conditions you might also want to think twice about considering a light or white fabric as these colors do little to filter strong rays. A darker color will offer greater protection from eye strain caused by solar glare. Additionally, it’s important to note that with awnings, the fabric will be viewed from underneath and backlit much of the time, providing a completely different perspective that should definitely be considered prior to purchase.

The quality of the light refers to  its color undertones. These are typically referred to as either warm or cool. Warm lighting has yellow undertones and, as the name suggests, imparts warmer tones to everything it washes over. Cool light is the opposite and washes the environment with blue tones. While the quality of light can change depending on the time of day, weather conditions and more, certain geographies tend to lean toward being predominantly more warm or cool. You can balance or, conversely leverage, the light quality of your awning location by choosing colors that complement or match the quality of the light in that area. The psychological effects of colors are very powerful with warm colors creating the perception of warmth and cooler colors making occupants feel cooler. You can use these psychological tendencies to your advantage to create the atmosphere you desire.

The direction from where the light is coming is the angle. Since in most cases RECacril® is used outside, in most use cases the light will emanate from above. An important factor to consider prior to purchase is the consumer’s view of the final fabricated product. For awnings, one of the most important considerations is the underside of the fabric since most people will be viewing it from that angle. At Recasens, this is something that we’ve put great thought into, ensuring that patterns, as well as the weave of our solids, are beautiful to view from both sides.

While the evidence of UV damage should take many years to appear in high quality synthetics, it’s certainly something to consider in the purchase process. UV radiation will ultimately cause colors to fade over time as well as weaken the structure of certain of materials. It’s important to consult with the fabric supplier to understand how resilient a fabric choice is to UV rays and other forms of environmental damage that might occur. Our fabric is made out of solution dyed acrylic fibers. This is the most UV resistant synthetic fiber on the market. Polyester fibers are also synthetic, but less UV resistant. Nylon is a synthetic fiber, but has low UV resistance. RECacril® is made from solution-dyed acrylic fibers which is the most UV-resistant synthetic fiber available on the market today.

There are more options than ever for outdoor fabric patterns and colors. Careful consideration of the intended environments in which they will be used is essential to ensuring that consumers will be happy with their choices for years to come. Ideally, viewing a swatch of the fabric in that environment during various times of day from all possible angles is the best way to ensure total satisfaction. Recasens offers hundreds of quality fabric options. View them here or contact us to order your 2018 RECacril® Collection Sample Book.


Stripes are All the Rage for Awnings in 2018

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With Spring just around the corner, awning orders are coming in and fabricators across the country are looking for the latest patterns to offer their customers. We’ve been showcasing our 2018 RECacril Collection at numerous industry shows over the past several months and awning fabricators have been going crazy over our new stripe designs.

The most popular designs with awning manufacturers this year are our Cabriel R349 and Arga R351. Both neutral shades, Cabriel is a bold design of charcoal grey, beige and black stripes, while Arga is subtle golden caramel with fine, barely discernible stripes. Both fabrics are made using our proprietary Infinity Process, offering the exceptional repellency to water and dirt and the superior dimensional stability for which RECacril is known.

These, as well as all our new patterns and colors, are available for immediate order. Contact us today to place your order or to get your RECacril 2018 Sample Book.