Products

Partnerships work best when the parties involved share the same values, goals and work ethics, so it’s no wonder that the working relationship between Recasens USA and Frankford Umbrellas was a success right from the start. With both companies being family-owned and operated, as well as boasting long histories marked with innovation, quality products and stellar service, the fit came naturally. Learn how this high-end umbrella fabricator took a chance on a relative newcomer to the US fabric market and found a supplier who brought a whole lot more to the table than just fabric.

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Sometimes when you’re really knowledgeable about a topic, you may forget that others are not. When you’re talking to consumers about the value of the many different features of RECacril^® fabric, it’s important to translate common industry expressions not only into terms that they understand, but into concepts that they value if you want to make the sale. This is especially vital when you’re pitching against the competition which inevitably you will.

So when you’re in your next sales meeting, remember these consumer-friendly talking points for translating fabric features into value propositions that will surely close the sale:

Fade-Resistant, Solution-Dyed Acrylic Yarn – RECacril will stay brighter longer than the competition’s fabric so it won’t need to be replaced as soon.

Tighter Weave – With fewer holes and gaps, RECacril is more effective at providing protection from the sun, rain and other elements making it the better product for the job.

Greater Dimensional Stability – This means that RECacril fits better across the frame of the finished product with less sagging and bunching than the competition. Not only does this look better, it’s makes for a longer lasting structure.

Broad Range of Popular Colors and Textures – More colors and textures means more choices to fit the customer’s personal style and decor.

10-Year Warranty – A warranty that meets and oftentimes exceeds that of the competition means Recasens is a company that stands behind the quality of its products.

Greater Value – Often more affordable than its major competitors, RECacril is a great, all-around value.

In short, while RECacril is without a doubt a superior product, crafted with care, your customer is going to be more concerned with the benefits it delivers than the detailed specifications of the product. So listen carefully to your customer’s needs and keep your pitch focused on the features that deliver the benefits that meet them. Do that and we’re confident you’ll be increasing your close rate in no time.

Recasens knows that in today’s competitive environment, to make the sale you really need to stand out in the crowd. Quality materials, craftsmanship, customer service, price — these are all stellar reasons to choose one company over another, but if your prospects don’t know how great you are, they’ll never buy from you! This is where a strong marketing program can make or break you.

Recasens is not only committed to providing you great product, we’re here to make sure your customers know you have it! We have a whole library of ready-made marketing tools at your disposal to help you differentiate yourself from the run-of-the-mill competition. And if that’s not enough, we’ll help you create house brands, custom marketing materials and programs to help you and your distributors succeed. We are confident that no other fabric company will provide the kind of marketing support that we do. Contact us today to see how Recasens can help your company stand apart from the competition.

In its 40 years of business, Globe Canvas Products has seen and played quite a role in the evolution of the awning industry. When it was looking for a way to differentiate itself and its dealers from the myriad of ‘me-too’ players in the US awning market, Recasens offered just the thing to make them stand out from the crowd.

Globe Canvas Products is one of hundreds of companies around the world who have turned to Recasens to provide a clear competitive advantage in the awning and marine industries. With a wide range of fashion-forward fabrics, all meticulously manufactured for long-term wear and outstanding functionality, there’s no denying the quality of the product line, but Recasens offers so much more. Companies like Globe quickly learned that the customer service and marketing support offered by the company was of equally high quality. Read their case study to learn why Globe has not only added Recasens to their line of products, but made it their official house brand and see how Recasens has continued to support the Globe Canvas sales process.

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Have you been considering switching to RECacril^®, but are afraid to invest? New customers to RECacril are invited to try one of our discontinued colors or patterns at a significant discount. Now is the time to see what you’ve been missing and enjoy a substantial discount on approximately 40 discontinued colors and patterns available for immediate delivery.

More patterns are available, but quantities are limited. Contact Doug for a link to see swatches of the available discontinued styles, or your local Recasens distributor for more information today to take advantage of this limited time offer.

Recasens fabrics have been a favorite of awning and marine fabricators around the world for over a century and it’s no secret why. Family owned and operated, our commitment to innovation and quality has never waivered, which is why we continue to lead the industry in creating superior performance fabrics. Our RECwater^® line is a perfect example of how our expert craftsmanship and quality outpace the competition time and again.

Heavier, More Stable Fabric

We start by using a slightly smaller 20s 2-ply yarn and packing those yarns into a very tight weave to produce a commercial weight 9 oz. per square yard RECacri^® as the base fabric of RECwater. This gives the fabric a firmer hand, fewer pin holes, better overall coverage, and better natural dimensional stability. Our competitors use an 8 oz. per square yard fabric that is typical of what’s used for casual furniture construction, which is less durable and stable.

A More Durable Vinyl Coating

RECwater Is Blade Over Roller Coated. In this process, molten liquid vinyl is poured over the RECacril fabric and then drawn off to an even coating using a blade. The vinyl is then cured and heat set in a finishing range. This process allows the vinyl to soak into the fabric producing an exceptionally strong bond and adding dimensional stability, allowing it to hold its shape better as a finished product. Most of our competitors use a process called Calender Coating where a vinyl film is bonded to the fabric using heat and pressure applied with a roller. Since the coating sits on top of the fabric, the vinyl can crack or peel away over time, especially when flexed or bent.

Vertically Integrated Quality Control

At Recasens, we make the yarn, weave and coat the fabric all in house, so we have complete control over the quality of our fabric from beginning to end. Plus, by being vertically integrated, we can offer RECwater at a better value than our competitors who must source materials and complete these stages of manufacturing at different locations, losing control over the process and adding cost at each step.

Because Recasens is a family operation committed to quality and innovation, we are able to deliver the superior product on which you’ve come to rely at an exceptional value. No other product can compare to RECwater when it comes to its combination of beauty, durability and manageability. Contact us, or your RECwater distributor, today to learn more.

Our new RECacril^® Sample Books and 60” Sample Cards are designed to help your customers better visualize their projects so you can sell more product with increased effectiveness and efficiency. Our new sample books are significantly larger than our past books and contain swatches that are much larger than those provided by many of our competitors, but that’s not all. We put a lot of thought into the design of our new sample book to create a true sales tool from cover to cover, including:

• A premium quality experience that begins with the very cover of the book crafted in the image of RECacril fabric.This gives your customers a close-up look at the fine texture of RECacril from the very moment you hand them the sample book.
• Creating a sales tool that keeps pace with today’s design trends.Stripe repeaters are bigger in today’s patterns so a larger sample book is a needed to accommodate the full pattern. These larger samples make it easier for fabricators and customers to visualize the pattern and repeat making them more comfortable with making a final decision.
• An easier sales and design experience.Our new sample books are organized by color families to save you and your customers time when making decisions on color and fabric choices. All fabrics are also shown in a picture of the pattern in an awning format to making visualizing the final product easier for the customer.

RECacril offers the largest stripe sample in the US market, all of which are available to preview in this sample book. Additionally, every single fabric you see in the book is stocked in the U.S. and ready for immediate shipment. For more information on RECacril or to get your Sample Book, contact us or your Recasens distributor today.

RECacril^® is not only the preferred fabric of marine and awning fabricators worldwide because of its unmatched combination of beauty, durability and stability, but also because of its ease of use. Our RECacril Collection is offered in a 60” width which is significantly larger than the standard 47” width.This means less cutting, stitching and time spent during the fabrication process and results in a stronger, more beautiful structure for your customer.

And unlike our competitors’ fabrics, RECacril is more stable and doesn’t continue to stretch once it is fastened to the fixed frame of the final structure. That means RECacril maintains its shape and integrity through all conditions for a beautiful, durable structure you can rely on for many years to come.

As durable as it is beautiful, RECacril is ideal for bimini tops and enclosures, dodgers and flybridges as well as both commercial and residential fixed and retractable awnings. Recasens now offers sample cards for our 60” fabrics to help with evaluating the best choices for your project. These extra large sample cards are ideal for showing the full beauty of our fabrics and providing your customers with the best vision of their finished project.

Contact us, or your Recasens distributor, today for more information about our 60” fabrics and how they can help make your next project the best and most beautiful it can be.

Based on early season indicators, the most popular patterns and colors for 2018 are predominantly modern and subtle stripes along with warm and textured solids. Here are some of the more popular fabrics being ordered this season:

Stripes

If early indicators mean anything, 2018 is the year of subtle sophistication and details, details,details! Orders this year have trended heavily toward subtle, tonal stripes, many of which you’ll find are composed of sophisticated textural weaves. Here are some of our top selling stripes for early 2018:

• R-346 Tambre and R-351 Arga. These new stripes are both modern and subtle. Tambre is a beautiful, cool beige shot through with subtle ice blue and white pencil stripes, while Arga is a warm tan accented with white and golden tones. Both fabrics are highly versatile, suitable for nearly any color scheme and environment. The use of Birds Eye and Box weaves using similar colored yarns achieves the look of texture, especially when viewed from the underside, making these fabrics very popular with awning fabricators this year.
• R-352 Segre.  This large scale, graduated stripe fabric is truly an artistic masterpiece! Composed of a broad range of graduated neutral colors, each shade features a unique textured pattern for visual interest on both large and small scales. This bold fabric is perfect for large scale, retractable awnings and patio canopies.
• R-362 Menor. This fabric is a twist on the classic large scale block stripe. We combine red and burgundy yarns to produce a color that is not too bold nor too dark. We then pair it with a combination of gray and white yarns in a Birds Eye weave to produce a light Gray field that lets in plenty of indirect light, while hiding any dust or pollution that may accumulate on the fabric over time. This fabric is truly the perfect blend of fashion and function that will stand the test of time.
• R-411 Montornes.This green and beige stripe is the best selling new pattern in our collection. You may have seen similar patterns from other manufacturers, but nothing compares to the detail and quality you’ll find in our Montornes fabric. Just a glance at the intricate color combinations and texturing of each stripe and you’ll see that Montornes is a cut above the competition. This attention to detail literally shines through when viewed from the underside of the awning, offering a stunning view from both above and below.

Solids

This year, our most popular solids are anything but basic. Our most popular styles all have the appearance of texture, yet are still a simple or tight weave that is dimensionally stable, water resistant, and perfectly suited for retractable or fixed frame awning applications. For the first quarter of 2018 we’ve seen the highest demand for these three stunning solids:

• R-133 Cinnamon. This warm, textured neutral, brings brown, white and tan yarns together for a beautiful golden solid that delivers a subtle warm glow as it filters the sun’s rays.
• R-244 Dunn. This dark stunner will instantly add an air of modern sophistication to any environment in which it’s used. Featuring a deep black base woven with golden highlights, Dunn is truly captivating and sure to become one of our regular best sellers.
• R-793 Linen Slub Tweed. Rounding out our top sellers, Linen Slub Tweed would be equally at home as a high fashion suit as it is on a high-end awning. This rich textured, neutral tone fabric is ideal for nearly any environment and adds subtle sophistication wherever it goes.

To order these or any of our other beautiful and durable fabrics, contact us, or your Recasens distributor today.