Live events are back and we’re looking forward to connecting with our customers and colleagues at the upcoming IFAI Expo, November 2-4 in Nashville, TN. Please visit us at Booth 2041 to see our new collections and discuss the latest trends in industrial fabric.
Recasens customers can enjoy FREE access to the show floor or 10% off the All Access or Expo Plus admission. Contact your Recasens sales representative for details and your exclusive access code.
The first quarter of 2019 has been very busy for the Recasens USA team as we traveled across the country attending many industry events. Our first stop took us to Long Beach, CA, to the Marine Fabricators Association National Convention in January. We were so pleased to see one of our customers, SewLong Custom Covers, walk away with a 2019 MFA Fabrication Excellence Award for Tops! This was truly the highlight of the event for us. Congratulations to Justin and his team for a well deserved honor.
We quickly packed up for the trip back to the East Coast where we attended the North East Canvas Products Association Expo in Warwick, RI. This annual event brings together the top manufacturers, distributors, fabricators, retailers and service providers from across the region to see the latest innovations, gain new insights, and connect with other industry professionals. We had an excellent time at the event connecting with colleagues new and old.
February brought us back to California for the Western Canvas Products Association Expo & Annual Meeting in San Diego. We enjoyed meeting more industry professionals from the West Coast and were very pleased by the reception given to our new RECacril® 60” Collection Stack Book. Not only was it a hit with show attendees, but with distributors alike. Martin Aardewijn from Globe Canvas Products Company shares: “The swatches are bigger than all of our competitors so it is easier to visualize the larger stripes and the way the spine of the book is designed allows the book to stay open on a table to make viewing the stripes easy. The stripe patterns are also in color families making it easier to focus on and select from a specific color range. These simple details make the sales process easier and quicker!”
2019 has definitely started in high gear for Recasens USA and we look forward to maintaining this momentum throughout the rest of the year. Stay tuned for news on upcoming events where you’ll be able to connect with the Recasens team and see our latest product innovations.
This year’s Marine Fabricator Conference was truly one for the books. Held in Long Beach, CA, the event was hosted aboard the historic Queen Marycruise liner. What better location for a gathering of marine enthusiasts than a 1930’s steamship adorn with gorgeous furnishing and fabrics? This spectacular venue served to highlight an equally great event which we kicked off by co-hosting the opening day luncheon with one of our West Coast distributors, Vaughan’s Fabric & Supply. Throughout the conference we were pleased by the great response to our new stack book and enjoyed connecting with marine industry colleagues both old and new.
The 2019 MFA Conference was an amazing event that will be hard to top. We can’t wait to see what they have in store for us next year!
The next few months will be jam packed with exciting events for the Recasens USA team as we travel across the country showcasing our much loved fabrics.
December has already found us in Louisville, KY, for the annual IFAI Zone 7 Meeting held at the historic Churchill Downs racetrack. What a great event at an amazing venue!
January takes us to sunny California where we’ll be attending the Marine Fabricators Association National Convention, January 10-12 in Long Beach, CA. Followed by a quick trip back to the East Coast for the Northeast Canvas Products Association Expo in Warwick, RI, January 24-26. This annual event brings together the top manufacturers, distributors, fabricators, retailers and service providers through the region to see the latest innovations, gain new insights, and connect with colleagues.
February takes us back out to the West Coast for the Western Canvas Products Association Expo & Annual Meeting in San Diego, CA. Come see us here February 14-16 as we showcase our latest patterns and colors.
We’re kicking off the beginning of 2019 with lots of activity and hope to see you out there. Stop by and see us at any of these events, we’d love to see you!
We had a great time at the 2018 IFAI Expo in Dallas, TX. It was great to connect with so many old and new friends in the industry as well as get an opportunity to attend PAMA Pub Night during the conference. Thanks to everyone who stopped by the booth to chat with us, we look forward to seeing you again soon!
Being a salesperson is tough. The constant battle of having to prove why you’re better than the competition can be enough to wear down even the most optimistic and confident of sales professionals. But if you arm yourself wisely, you most surely can win the war and make that sale time and time again.
Establish Your Expertise
When you can show your customer that you’re knowledgeable about your product and the industry, you gain their trust. Now you’ve moved from being a salesperson to a consultant and trusted advisor. For example, you can take your prospects through the different kinds of fabric that are on the market, the processes by which they are constructed and the pros and cons of each. Not only are you educating them about the industry and their options, you’re also giving yourself a clear opportunity to present the superior construction of RECacril®.
By taking this more educational approach to your sales meetings you’ll find that your prospects feel more at ease and place greater value on what you have to say and, in turn, transfer that value to your products and services.
Showcase Product Quality
Of course, having a quality product that deserves this trust makes for the ideal sales situation, so be sure to provide the hard facts about what makes your product a cut above the rest. In some cases, this may not always be about what’s stronger or more durable, but simply about what’s different.
With RECacril, you’re fortunate to be able to present a well-engineered product that also comes in a broad range of colors and patterns. Having a RECacril sample book or card on hand is an excellent way to showcase both the tighter weave that provides superior protection from the elements as well as the wide range of design options. While it’s great to talk about the quality of your product, sometimes seeing truly is believing.
Give Them Value
Competing solely on price almost never works, but delivering on value certainly does. When it comes down to the final pitch, it’s up to you to show your prospect that your company delivers the finest product and service for the best price—that’s value, and it’s the best value that will likely win the deal, not necessarily the best price. By and far, RECacril is not only one of the most affordable options available in the U.S. market, but also delivers tremendous value when you consider the beauty, construction and longevity of the product.
It may seem exceedingly simple, but if you just give your customers what they want, chances are, you’ll get the sale almost every time. In fact, listen carefully and your prospect will likely tell you exactly what they want. But even if they don’t, crafting the winning pitch is easy when you’re selling a quality product that delivers unmatched value like RECacril.
February has been a busy month for the Recasens team as we’ve traveled to numerous industry events to launch our new 2018 RECacril® collection. It’s been a busy time reconnecting with numerous OEM, distributor and fabricator partners as well as making new connections with many companies who are excited to learn more about the advantages of Recasens products. Here’s a quick recap of some of the recent events and activities that kicked off our year.
The NECPA convention was held this year in Worcester, MA.
Fabricators attending were the first in the USA to see the beautiful new Recacril Awning Collection consisting of 74 solids and 60 stripe patterns.
Contained within the collection are many new solid colors in neutral shades of gray and beige that give the impression of texture through blending of fibers and yarns, and large scale simple stripes that coordinate perfect with home exteriors and the surrounding environment.
Contact Recasens today for your free new 2018 Recacril sample book.
Midwest Fabric Products Association 2018 Convention
February 7-9, 2018
We started the month with an exhibit at the Midwest Fabric Products Association 2018 Convention in Chicago, IL. We were able to attend some great seminars and interactive discussions in between the many meetings with the Midwest’s leading awning and marine fabricators and distributors.
Western Canvas Products Association Expo
February 15-17, 2018
From Chicago, we headed out to sunny California to the 2018 WCPA Expo, where we again showcased our new 2018 RECacril collection along with our complete line of other Recasens fabrics. This was another whirlwind event, filled with meetings and great discussions with some of the West Coast’s leaders in the awning and marine industries.
R+T
February 27 – March 3, 2018
We are ending our month by travelling all the way to Stuttgart, Germany to participate in the world’s leading trade fair for roller shutters, doors, gates and sun protection systems – R+T. This is always an amazing event filled with the latest innovations in the industry! We anticipate a great time meeting with manufacturers, distributors and fabricators from around the world and look forward to cultivating the many new relationships made at this event. If you’re going to be there, please stop by our booth at Hall 1 E12. We look forward to connecting with you!
There are a number of exciting conferences, trade shows and expos coming up in the first few months of 2018 where you’ll be able to visit with the Recasens USA team as well as see some of our latest product innovations. We hope to see you at one of these great venues!
NECPA 2018 Annual Meeting & Expo
January 18-20, 2018
We’re kicking off 2018 at the NECPA 2018 Annual Meeting & Expo January 18-20, 2018, at the DCU Center in Worcester, MA. We look forward to seeing you at this premiere North East event.
Marine Fabricators Conference 2018|
January 25-27, 2018
The annual Marine Fabricators Conference is a three-day event featuring a variety of education and training for fabricators and suppliers for the marine industry. Recasens USA will be showcasing our latest marine fabrics at this event January 25-27, 2018 at the Hyatt Regency in beautiful Savannah, GA.
Midwest Fabric Products Association 2018 Convention
February 7-9, 2018
Recasens USA will exhibit at the Midwest Fabric Association 2018 Convention, February 7-9, 2018 at the Embassy Suites by Hilton in Chicago, IL. We’re looking forward to some great seminars, interactive discussions and networking opportunities with leaders in the Midwest awning and marine industry.
Western Canvas Products Association Expo
February 15-17, 2018
We’re looking forward to some time on the West Coast when we exhibit at the 2018 WCPA Expo, February 15-17, 2018 at the Renaissance Hotel in Palm Springs, CA. If you’re planning to attend, please stop by the Recasens booth and check out our latest product samples.
R+T
February 27 – March 3, 2018
We’ll be travelling to Stuttgart, Germany in February to participate in the R+T at the Messe Stuttgart. This event is the leading world trade fair for roller shutters, doors, gates and sun protection systems, and we’re looking forward to being part of the newest innovations in the industry! If you attend, please stop by our booth and say hello to the whole Recasens team!
We look forward to seeing you at these and other industry events. Visit our site often to learn about more opportunities to connect with us at RecasensUSA.
There are a number of exciting conferences, trade shows and expos coming up in the next 6 months where you’ll be able to visit with the Recasens USA team as well as see some of our latest product innovations. We hope to see you at one of these great venues!
We’re looking forward to exhibiting at the Industrial Fabrics Association International Expo coming up at the end of this month at the Ernest N. Morial Convention Center in New Orleans, LA, September 26–29, 2017. According to IFAI, this expo is “the place to see new and innovative products, learn from the experts, meet influential industry leaders and so much more.” If you attend, be sure to visit us at Booth 1611 and say hello.
Canvas Products Association Annual Meeting
The Canvas Zone 7 2017 Conference, to be held in Cincinnati, OH, December 6-9, 2017, is a great opportunity to discover the latest business and industry trends in fabric manufacturing and supply. We look forward to connecting with you there!
NECPA 2018 Annual Meeting & Expo
We’re kicking off 2018 at the NECPA 2018 Annual Meeting & Expo January 18-20, 2018, at the DCU Center in Worcester, MA. We look forward to seeing you at this premiere North East event.
IFIA Marine Fabricators Conference
Will you be at the Marine Fabricator Conference, January 25-27, 2018, at the Hyatt Regency in Savannah, GA? If you are, please visit us at Booth 108 to see what exciting new products we’re showcasing.
Western Canvas Products Association Expo
We’re looking forward to some time on the West Coast when we exhibit at the 2018 WCPA Expo, February 15-17, 2018 at the Renaissance Hotel in Palm Springs, CA. If you’re planning to attend, please stop by the Recasens booth and say hello!
We look forward to seeing you at these and other industry events. Visit our site often to learn about more opportunities to connect with us at RecasensUSA.
