Being a salesperson is tough. The constant battle of having to prove why you’re better than the competition can be enough to wear down even the most optimistic and confident of sales professionals. But if you arm yourself wisely, you most surely can win the war and make that sale time and time again.
Establish Your Expertise
When you can show your customer that you’re knowledgeable about your product and the industry, you gain their trust. Now you’ve moved from being a salesperson to a consultant and trusted advisor. For example, you can take your prospects through the different kinds of fabric that are on the market, the processes by which they are constructed and the pros and cons of each. Not only are you educating them about the industry and their options, you’re also giving yourself a clear opportunity to present the superior construction of RECacril®.
By taking this more educational approach to your sales meetings you’ll find that your prospects feel more at ease and place greater value on what you have to say and, in turn, transfer that value to your products and services.
Showcase Product Quality
Of course, having a quality product that deserves this trust makes for the ideal sales situation, so be sure to provide the hard facts about what makes your product a cut above the rest. In some cases, this may not always be about what’s stronger or more durable, but simply about what’s different.
With RECacril, you’re fortunate to be able to present a well-engineered product that also comes in a broad range of colors and patterns. Having a RECacril sample book or card on hand is an excellent way to showcase both the tighter weave that provides superior protection from the elements as well as the wide range of design options. While it’s great to talk about the quality of your product, sometimes seeing truly is believing.
Give Them Value
Competing solely on price almost never works, but delivering on value certainly does. When it comes down to the final pitch, it’s up to you to show your prospect that your company delivers the finest product and service for the best price—that’s value, and it’s the best value that will likely win the deal, not necessarily the best price. By and far, RECacril is not only one of the most affordable options available in the U.S. market, but also delivers tremendous value when you consider the beauty, construction and longevity of the product.
It may seem exceedingly simple, but if you just give your customers what they want, chances are, you’ll get the sale almost every time. In fact, listen carefully and your prospect will likely tell you exactly what they want. But even if they don’t, crafting the winning pitch is easy when you’re selling a quality product that delivers unmatched value like RECacril.
