Why RECwater is the Preferred Choice of the Marine Industry

Why RECwater is the Preferred Choice of the Marine Industry

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From the highest grade raw materials to the superior coating process, the attention given to every aspect of RECwater is what makes it the impeccable product that it is. While many companies tout the superiority of their products, only Recasens can support the excellence of each and every step of our process.

Vertically Integrated Manufacturing and Unerring Quality Control

From spinning the yarn, to weaving, coating and finishing our fabrics, the entire Recasens manufacturing process is a masterpiece of vertically integrated quality control. As a vertically integrated manufacturing operation, we control the quality of the entire manufacturing process allowing us to offer a superior product at a better value than our competitors. We ensure the quality of our products even further by using only the most modern manufacturing equipment operated under strict ISO 9001 certified quality management systems and conducting frequent quality checks to make sure fabrics are woven to the highest quality standards.

Proprietary Processes and Superior-Grade Materials

The base fabric of RECwater is RECacril which is made using our slightly smaller 20s 2-ply yarn which we pack tightly together for a tighter weave. This tight weave gives the fabric a naturally firmer hand, fewer pin holes, better overall coverage, and better natural dimensional stability. We then Blade Over Roller Coat RECwater with molten liquid vinyl and cure and heat set it in a finishing range. This process virtually eliminates the cracking and peeling one sees in our competitors’ fabrics where the vinyl is only bonded to the fabric surface.

A Sensitivity and Responsiveness to Market Needs and Demands

Recasens has not only spent over 100 years perfecting its products and manufacturing processes, it’s spent that time learning about the industries it serves and responding to and anticipating their needs. We offer RECwater in a standard roll size of 65.64 yards which is larger than many of our competitors. This larger roll means less end cuts and fabric waste. We’ve expanded our color and pattern selection, grown our distribution network and we continually keep our finger on the pulse of industry trends to ensure that we’re in touch with what our customers will be looking for next.

From Dream to Reality — Hear the Story of SewLong Custom Covers

From Dream to Reality — Hear the Story of SewLong Custom Covers

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About 20 years ago, Justin Jones of SewLong Custom Covers saw the new Gemini hinge and it sparked a great idea. From that idea came the first iteration of custom boat tops for which SewLong is known. SewLong recently launched the third version of its popular folding canopy top, winning the coveted Marine Fabricator Association 2019 Excellence Award for Tops.

Justin recently shared his story with us and we captured the event to share with you. View it here to learn how that first idea became a product, and how it has evolved over time to become one of the top products in the industry. Learn why SewLong prefers RECacril by Recasens USA as its fabric of choice, and why its tops are so popular with marine enthusiasts.

RECacril 60” Collection Stack Book Packs a Mighty Punch in a Small Package

RECacril 60” Collection Stack Book Packs a Mighty Punch in a Small Package

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The RECacril 60” Collection Stack Book is one of our most popular sales tools, especially with reps who spend a lot of time on site with clients. Just ask Chris Nash of Vaughan’s Fabric & Supply:

“The Stack Book is a great alternative to the bulk of a standard sample book. It’s small enough to slip in your pocket and take on location to easily compare colors for customer projects,” says Nash. “The swatches are big enough to give a customer a proper idea of the fabric that will be used in their project, and I find that the way this book fans out like a deck of cards is perfect for viewing options side-by-side without having to flip back and forth between swatches. The Stack Book is the perfect fabric color reference for busy sales reps and design consultants.”

Measuring just 2.5” x 5”, the RECacril 60” Collection Stack Book is constructed as a pivoting fan so that each swatch can be viewed individually or side-by-side for color comparisons against each other and/or a customer’s decor. Each swatch is also large enough to allow for easy feel and viewing of its density and tightness of weave. The book features a convenient index of all colors for easy reference.

The Recasens Stack Book includes samples of our full range of 60” RECacril fabrics. To add it to your collection of RECacril sales tools, please contact your Recasens distributor or Doug Dubay.

Blog - McGee Blinds & Awnings Embraces Change with New Fabric Line

McGee Blinds & Awnings Embraces Change with New Fabric Line

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McGee Blinds & Awnings has been manufacturing custom awnings, outdoor structures and window coverings for the Pacific Northwest area since 1971. Serving both commercial and residential customers from their Portland, OR location, there’s not a structure, product or fabric that it hasn’t worked with in its nearly 50 years of business.

Family owned and operated, McGee has a long-standing reputation for providing exceptional service and quality products, many of which are provided by trusted distributor and next door neighbor, Vaughan’s Fabric & Supply.

“We’ve worked with Vaughan’s for years, not simply because they’re next door, but because they’re an exceptional business partner,” says Coleen Hardenbrook, President of McGee. “So when they suggested we give RECacril a try, we knew it had to be a quality product.”

Vaughan became a Recasens distributor in 2016 and General Manager, Chris Nash, immediately brought some samples next door to share with Coleen.

“The first thing I noticed about RECacril was its stiffness,” Coleen comments about the fabric. “It has a great feel to it and hangs and sews much nicer than other fabrics. It doesn’t pucker.”

Coleen also likes the wider width of RECacril.

“RECacril comes in a 47 inch width rather than the 46 inch width of its competitors. That extra inch makes it the perfect size for a standard window awning,” adds Coleen. “ RECacril allows us to use a single panel of fabric which saves our customers money and results in a nicer looking and more durable end product.”

Even though McGee has only been carrying RECacril for about two years, the fabric is now used in approximately 90 percent of its projects.

“We love RECacril, so if given the option, we’ll use it over any other fabric,” states Coleen. “It’s simply the best solution for the job!”

A Partnership in Quality – ShadeTree Canopies and Recasens

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For over twenty years, ShadeTree Canopies has been creating quality, custom-designed canopies, pergolas, awnings and other outdoor structures for discerning residential and commercial customers throughout North America. Known for its hands-on, consultative approach, ShadeTree is a company committed to quality through and through. See why this unerring commitment to creating only the best brought ShadeTree to Recasens.

 

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Fashion Feature: Stripes

Fashion Feature: Stripes

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From warm brick reds and golds to cool blues and bold black and white, stripes are still dominating the awning fashion scene in colors spanning the rainbow. Some of our most popular stripes are still walking on the decidedly bold side pulling together warm combinations of brick and gold seen in our Bara, Yecla and Trujillo fabrics. Tapping into the bold sophistication of their NYC namesakes, our Manhattan, Brooklyn and Queens fabrics manage to be both bold and understated at the same time in a way that only true New Yorkers can understand. Check out our full line of RECacril stripes today online or request a sample book.

Birds of a Feather - Recasens and Frankford Umbrellas

Birds of a Feather – Recasens and Frankford Umbrellas

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Partnerships work best when the parties involved share the same values, goals and work ethics, so it’s no wonder that the working relationship between Recasens USA and Frankford Umbrellas was a success right from the start. With both companies being family-owned and operated, as well as boasting long histories marked with innovation, quality products and stellar service, the fit came naturally. Learn how this high-end umbrella fabricator took a chance on a relative newcomer to the US fabric market and found a supplier who brought a whole lot more to the table than just fabric.

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Talking Fabric Tech with Your Customers

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Sometimes when you’re really knowledgeable about a topic, you may forget that others are not. When you’re talking to consumers about the value of the many different features of RECacril fabric, it’s important to translate common industry expressions not only into terms that they understand, but into concepts that they value if you want to make the sale. This is especially vital when you’re pitching against the competition which inevitably you will.

So when you’re in your next sales meeting, remember these consumer-friendly talking points for translating fabric features into value propositions that will surely close the sale:

Fade-Resistant, Solution-Dyed Acrylic Yarn – RECacril will stay brighter longer than the competition’s fabric so it won’t need to be replaced as soon.

Tighter Weave – With fewer holes and gaps, RECacril is more effective at providing protection from the sun, rain and other elements making it the better product for the job.

Greater Dimensional Stability – This means that RECacril fits better across the frame of the finished product with less sagging and bunching than the competition. Not only does this look better, it’s makes for a longer lasting structure.

Broad Range of Popular Colors and Textures – More colors and textures means more choices to fit the customer’s personal style and decor.

10-Year Warranty – A warranty that meets and oftentimes exceeds that of the competition means Recasens is a company that stands behind the quality of its products.

Greater Value – Often more affordable than its major competitors, RECacril is a great, all-around value.

In short, while RECacril is without a doubt a superior product, crafted with care, your customer is going to be more concerned with the benefits it delivers than the detailed specifications of the product. So listen carefully to your customer’s needs and keep your pitch focused on the features that deliver the benefits that meet them. Do that and we’re confident you’ll be increasing your close rate in no time.

How to Win the Sales War

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Being a salesperson is tough. The constant battle of having to prove why you’re better than the competition can be enough to wear down even the most optimistic and confident of sales professionals. But if you arm yourself wisely, you most surely can win the war and make that sale time and time again.

Establish Your Expertise

When you can show your customer that you’re knowledgeable about your product and the industry, you gain their trust. Now you’ve moved from being a salesperson to a consultant and trusted advisor. For example, you can take your prospects through the different kinds of fabric that are on the market, the processes by which they are constructed and the pros and cons of each. Not only are you educating them about the industry and their options, you’re also giving yourself a clear opportunity to present the superior construction of RECacril.
By taking this more educational approach to your sales meetings you’ll find that your prospects feel more at ease and place greater value on what you have to say and, in turn, transfer that value to your products and services.

Showcase Product Quality

Of course, having a quality product that deserves this trust makes for the ideal sales situation, so be sure to provide the hard facts about what makes your product a cut above the rest. In some cases, this may not always be about what’s stronger or more durable, but simply about what’s different.
With RECacril, you’re fortunate to be able to present a well-engineered product that also comes in a broad range of colors and patterns. Having a RECacril sample book or card on hand is an excellent way to showcase both the tighter weave that provides superior protection from the elements as well as the wide range of design options. While it’s great to talk about the quality of your product, sometimes seeing truly is believing.

Give Them Value

Competing solely on price almost never works, but delivering on value certainly does. When it comes down to the final pitch, it’s up to you to show your prospect that your company delivers the finest product and service for the best price—that’s value, and it’s the best value that will likely win the deal, not necessarily the best price. By and far, RECacril is not only one of the most affordable options available in the U.S. market, but also delivers tremendous value when you consider the beauty, construction and longevity of the product.

It may seem exceedingly simple, but if you just give your customers what they want, chances are, you’ll get the sale almost every time. In fact, listen carefully and your prospect will likely tell you exactly what they want. But even if they don’t, crafting the winning pitch is easy when you’re selling a quality product that delivers unmatched value like RECacril.

Recasens Offers Unparalleled Support for Your Marketing Efforts

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Recasens knows that in today’s competitive environment, to make the sale you really need to stand out in the crowd. Quality materials, craftsmanship, customer service, price — these are all stellar reasons to choose one company over another, but if your prospects don’t know how great you are, they’ll never buy from you! This is where a strong marketing program can make or break you.

Recasens is not only committed to providing you great product, we’re here to make sure your customers know you have it! We have a whole library of ready-made marketing tools at your disposal to help you differentiate yourself from the run-of-the-mill competition. And if that’s not enough, we’ll help you create house brands, custom marketing materials and programs to help you and your distributors succeed. We are confident that no other fabric company will provide the kind of marketing support that we do. Contact us today to see how Recasens can help your company stand apart from the competition.

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